The Next Step in Management...an Appraisal of Cybernetics.

(New York): (The General Electric Company), 1952. Hardcover. 11" x 8.25". 193pp. Bound in color illustrated paper boards with a black cloth spine. With a little edge wear, else near fine condition. Second printing, from 1955. Cybernetics is the science of communication and control in animal and machine. Perhaps because the field is still young, there are many definitions of cybernetics. Norbert Wiener, a mathematician, engineer and social philosopher, coined the word "cybernetics" from the Greek word meaning steersman. He defined it as the science of communication and control in the animal and the machine. Ampere, before, him, wanted cybernetics to be the science of government. For philosopher Warren McCulloch, cybernetics was an experimental epistemology concerned with the communication within an observer and between the observer and his environment. Stafford Beer, a management consultant, defined cybernetics as the science of effective organization. Anthropologist Gregory Bateson noted that whereas previous sciences dealt with matter and energy, the new science of cybernetics focuses on form and pattern. This book examines the use of cybernetics in management, and was produced for the use of GE employees. Item #24107

Price: $20.00