ClickFunnels is among the most popular sales funnel builders out there with over a hundred thousand users. And among the driving forces of their success is its founder, Russel Brunson. A marketing guru and maestro, he took ClickFunnels not from 0 to a hundred, but from 0 to a hundred thousand.
All in 3 years, without venture capital backing him up.
That is not just impressive. That’s insane.
So now, apart from creating the platform that can help set you and your company up for success (as the best tools often do), ClickFunnels and Russel Brunson is giving users a little something extra. Apart from founding ClickFunnels, Russel Brunson is also an author, and now he is giving out a few of his books, each with a different slant and focus, free through the ClickFunnels ecosystem.
Are they worth your time and effort? Are they the real deal, or just extra fluff being supplied by ClickFunnels because it’s convenient.
When time is money, let’s see if they’re truly worth it!
Dotcom Secrets Dotcom Secrets Book
Every business grows differently.
There are an infinite number of variables at play, from chosen businesses, products, societal context, timing, people, good leadership and, as much as we hate to admit it, luck.
But that’s not to say there aren’t tips and tricks you can employ to help you and your business grow! And in this case, grow specifically online. Dotcom Secrets by Russel Brunson was released in 2015 as your “Underground Playbook for Growing Your Company Online.”
It contains a step-by-step process that readers can take, especially those who are new to online marketing, in order to move their businesses forward.
There are five sections to the book. We will briefly go through some of what they’re about, explaining some of the concepts it tackles, without spoiling too much.
Section One is all about Ladders and Funnels, wherein he introduces the important idea of the concept ladder. Here he talks about how of course you want to sell the best products at the best prices to your customers. But if you are new, will they buy from you? Will they trust you enough to do so?
That’s where the value ladder comes in. He talks about the idea of offering something that people want, better even if it’s something they need, at a price point that will get them opening their wallet. It is essentially value for money, to earn trust in your business and brand, gradually leading them up the”ladder” to your other higher valued and priced products.
And that’s where Sales Funnels come in, and thus this section transforms into a kind of snapshot of everything else the book has to offer.
The following section is about the communication funnel, and about how you have to create something called an Attractive Character — an online persona that will attract people to you and your brand.
Kind of the same way when you think about Marvel Comics, you think Stan Lee or if you think about Apple, you think Steve Jobs. Who do you want people to think of, associate with, and empathize with when it comes to your brand?
Who’s the face of your organization?
After teaching you how you can do that, the next half of the chapter talks about some effective email marketing practices you can do.
The first is the Soap Opera Sequence, which is meant to connect and endear your potential consumers to the character or persona you’ve created. The following is the Daily Seinfeld Sequence, which will be for keeping your already established relationships.
Section three, Funnelology, delves into the fundamentals of funnels, how they operate and how they can be successful. Section four, which is called Funnels and Scripts, further expands the ideas of the third section, delving deeper into how to create a successful funnel, and the psychology behind them. He uses his own experiences here, rather than just talking about concept, and it’s a really handy point of reference and learning tool.
And finally, the fifth section takes everything you’ve learned, shows you how to channel it all and translate it into real world success together with ClickFunnels.
So was it worth the read?
Yes. It’s easy to understand, divided correctly, and, especially Section Four, really gives you the knowledge you need to grow. This book gives you a lot to think about and draw from, acting as a sort of spell book you’ll have to cast a spell so you can work some magic on your own business.
Expert Secrets Dotcom Secrets Book
The following Russel Brunson book we’re going to cover is Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay For Your Advice.
Dotcom secrets makes it possible to create a framework for your business, to get out there and communicate with people and to turn that into sales and growth. Expert Secrets, though it can be consumed by itself, actually works hand-in-hand with that to help you craft your message.
The first book tells you how you can talk and get your message out there like a boss, to get on a stage. Expert secret helps your say the right thing when you are finally up there.
This book wants to help you tell your audience that your product is the product they need in their life.
The books is divided into five sections which, once again, we’ll only tackle briefly so that we won’t spoil what you can learn inside.
The first section is called Creating Your Mass Movement, which speaks about three major concepts. 1) the Charismatic Leader and how you don’t have to be born . You can be one. And one important part of that is finding the right audience. 2) The Cause, which is basically getting people onboard with what you are all about. And 3) The New Opportunity — which talks about getting people to choose you over the other brands on the market.
The next section is called Creating Belief. It’s all about the idea of culture. People don’t only want to buy a product, they wish to find out what it stands for, what it is about, and what the idea it stands for is. Just look at Apple, and what they stand for. They’re not just devices, phones and gadgets, they’re Apple.
Next up is Moral Obligation. It covers the idea that if you know something is good or great, shouldn’t you share that with others? Aren’t you obligated to do so? This section focuses more on making sales, helping people fulfill a demand your product can achieve for them, and making sure they understand that.
The fourth section is about Funnels. It makes it possible to make the act of purchasing for your customers, simple and easy. If your prospective consumer is confused on how to make a purchase, more often than not, they’d just turn away if it gets too frustrating. This section incorporates all you’ve learned so far into tangible sales by creating opportunities for your followers.
And finally, the fifth section is all about What’s Next. This section is the culmination of everything as it teaches you how to Fill Your Funnels, optimizing the audience you have cultivated and captured.
Even if this book is years old, the human mind and the way people think do not change. And the fact that this book covers those fundamentals, dishing out powerful core concepts you’ll be able to adapt to changing times and technologies, makes this extremely worth the read.
Dotcom Secrets Book
The third, and latest, of his books is Traffic Secrets.
You have the framework with dotcom secrets, you have the carefully crafted message through Expert Secrets, and now you have the knowledge to get people to patronize and proliferate your business via Traffic Secrets.
Here Russel Brunson shares how to get more traffic into your funnels.
This time, the book is divided into three sections.
The first section is about your Dream Customer. It is all about who your Dream Customer is, where he or she’s hiding online, and how to get them. It really delves into finding the ideal audience for your products and how you can turn that into traffic for your business online.
The second section is about Filling Your Funnel. Here you get secrets like how to get free traffic from other people’s platforms, how to make your marketing more consistent, how to use Google better so that your clients can find you and a 6-Step guide on how to create incredible content. It’s all there, and that is just about half of it.
And the third section is all about Growth Hacking. Here you can learn things like what the”hub” style landing page PR agencies use and ways to use it, strategies for tapping into people’s distribution channels and a 5-step game plan to construct an army of marketers who’ll use their own money to advertise your products.
And honestly, we’ve only barely covered what’s inside these sections.
In general, Traffic Secrets truly does have a lot of Secrets you can use.
Should You Expand Your Library? Dotcom Secrets Book
These three books by Russell Brunson are worth it individually, but do so so well when read together. Yeah, people always appear to approach these kinds of books with a sense of skepticism, but honestly, they are not dated, they are well written and easily accessible, and handle a great deal of things that will help you and your business grow. After all, reading is a common habit among successful people.
And the fact that they’re free?
C’mon, why say no?
The secret to these books is that all you’ve got to do is say yes.
So what are you waiting for? Say yes!
Just say yes!
Frequently Asked Questions Dotcom Secrets Book
Q: Is there an audiobook version of these books?
A: Yes, if you prefer listening to books rather than reading, there are audiobook versions available for all three books.
Q: These books are free?
A: Yes, you can avail of them for free through the ClickFunnels EcoSystem.
Q: Can I get copies of the book even outside of ClickFunnels?
A: Yes you can, the books are available online at Amazon as physical copies and digital copies for your Kindle. Dotcom Secrets Book
Click below to get your free copies now!