ClickFunnels is one of the most popular sales funnel builders out there with more than a hundred thousand users. And among the driving forces of their success is its creator, Russel Brunson. A marketing guru and maestro, he took ClickFunnels not from 0 to a hundred, but from 0 to a hundred thousand.
All in 3 years, without venture capital backing him up.
That’s not just impressive. That’s insane.
So now, apart from creating the platform that can help set you and your company up for success (as the best tools often do), ClickFunnels and Russel Brunson is giving consumers a little something extra. Aside from founding ClickFunnels, Russel Brunson is also an author, and now he’s giving out some of his books, each with a different slant and focus, free through the ClickFunnels ecosystem.
Are they worth your time and energy? Are they the real deal, or just extra fluff being offered by ClickFunnels because it’s convenient.
When time is money, let’s see if they’re truly worth it!
Dotcom Secrets Expert Secrets Book Cover
Every business grows differently.
There are an infinite number of factors at play, from selected industries, products, social context, timing, people, good direction and, as much as we hate to admit it, luck.
But that is not to say there are not any tips and tricks you can use to help you and your business grow! And in this case, grow specifically online. Dotcom Secrets by Russel Brunson was released in 2015 as your “Underground Playbook for Growing Your Company Online.”
It contains a step-by-step process that readers can take, especially people who are new to online marketing, to be able to move their businesses forward.
There are five sections to the book. We will briefly go through some of what they are about, explaining some of the concepts it tackles, without spoiling too much.
Section One is about Ladders and Funnels, wherein he introduces the important idea of the concept ladder. He talks about how of course you want to market the best products at the best prices to your customers. But if you’re new, will they buy from you? Will they trust you enough to do so?
That is where the value ladder comes in. He talks about the idea of offering something that people want, better even if it’s something they need, at a price point that will get them opening their wallet. It’s basically value for money, to earn trust in your business and brand, gradually leading them up the”ladder” to your other higher valued and priced products.
And that’s where Sales Funnels come in, and thus this section transforms into a kind of snapshot of everything else the book offers.
The following section is about the communication funnel, and about how you must make something called an Attractive Character — an online character that will attract people to you and your brand.
Kind of the same way when you think about Marvel Comics, you think Stan Lee or when you think about Apple, you think Steve Jobs. Who do you want people to think of, associate with, and empathize with when it comes to your brand?
Who is the face of your organization?
After teaching you the way to do that, the next half of the chapter talks about some effective email marketing practices you can do.
The first is the Soap Opera Sequence, which is supposed to join and endear your potential consumers to the character or persona you have created. The following is the Daily Seinfeld Sequence, which is for keeping your already established relationships.
Section three, Funnelology, delves into the fundamentals of funnels, how they work and how they can be successful. Section four, which is called Funnels and Scripts, further expands the ideas of the third section, delving deeper into how to make a successful funnel, and the psychology behind them. He uses his own experiences here, rather than just talking about concept, and it is a really useful point of reference and learning tool.
And finally, the fifth section takes all you’ve learned, demonstrates how you can channel it all and translate it into real world success together with ClickFunnels.
So was it worth the read?
Yes. It’s easy to comprehend, divided correctly, and, particularly Section Four, actually provides you the knowledge you need to grow. This book gives you a lot to think about and draw from, acting as a sort of spell book you’ll have to cast a spell so you can work some magic on your own business.
Expert Secrets Expert Secrets Book Cover
The next Russel Brunson book we’re going to cover is Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay For Your Advice.
Dotcom secrets helps you create a framework for your business, to get out there and communicate with people and to turn that into sales and growth. Expert Secrets, even though it can be consumed alone, actually works hand-in-hand with that to help you craft your message.
The first book tells you how you can talk and get your message out there like a boss, to get on a stage. Expert secret helps your say the ideal thing when you’re finally up there.
This book wants to help you tell your audience that your product is the product they need in their life.
The books is divided into five sections that, once more, we’ll only tackle briefly so that we won’t spoil what you can find inside.
The first section is called Creating Your Mass Movement, which speaks about three major concepts. 1) the Charismatic Leader and how you do not have to be born one. You can be one. And one significant part that is finding the right audience. 2) The Cause, which is basically getting people onboard with what you’re all about. And 3) The New Opportunity — that talks about getting people to choose you over the other brands on the market.
The next section is called Creating Belief. It’s all about the idea of culture. People don’t only want to buy a product, they wish to see what it stands for, what it’s about, and what the idea it stands for is. Just look at Apple, and what they stand for. They’re not just devices, gadgets and phones, they’re Apple.
Next up is Moral Obligation. It covers the concept that if you know something is good or great, shouldn’t you share that with others? Aren’t you obligated to do so? This section focuses more on making sales, helping people fulfill a need your product can achieve for them, and ensuring they understand that.
The fourth section is all about Funnels. It makes it possible to make the act of buying for your clients, simple and easy. If your prospective consumer is confused on how to make a purchase, more often than not, they would just turn away if it gets too frustrating. This section incorporates everything you’ve learned up to now into real sales by generating opportunities for your followers.
And finally, the fifth section is about What’s Next. This section is the culmination of everything as it teaches you how you can Fill Your Funnels, maximizing the audience you’ve cultivated and captured.
Even if this book is years old, the human mind and the way people think don’t change. And the fact that this book covers those principles, dishing out powerful core concepts you can adapt to changing times and technologies, makes this extremely worth the read.
Expert Secrets Book Cover
The third, and latest, of his books is Traffic Secrets.
You have the framework with dotcom secrets, you’ve got the carefully crafted message via Expert Secrets, and now you have the knowledge to get people to patronize and proliferate your company via Traffic Secrets.
Here Russel Brunson shares how to get more traffic into your funnels.
This time, the book is divided into three sections.
The first section is all about your Dream Customer. It is all about who your Dream Customer is, where he or she’s hiding online, and how to get them. It really delves into finding the right audience for your products and ways to turn that into traffic for your business online.
The second section is about Filling Your Funnel. Here you get secrets like how to get free traffic from other people’s platforms, how to make your marketing more consistent, how to use Google better so that your customers can find you and a 6-Step guide on how to create incredible content. It’s all there, and that is just about half of it.
And finally the third section is about Growth Hacking. Here you can find out things like what the”hub” style landing page PR agencies use and ways to use it, strategies for tapping into people’s distribution channels and a 5-step game plan to construct an army of marketers who will use their own money to promote your products.
And honestly, we’ve only barely covered what’s inside these sections.
In general, Traffic Secrets really does have lots of Secrets you can use.
Should You Expand Your Library? Expert Secrets Book Cover
These 3 books by Russell Brunson are worth it individually, but do so so well when read together. Yeah, people always appear to approach these kinds of books with a sense of skepticism, but honestly, they’re not dated, they’re well written and easily accessible, and tackle a great deal of things that will help you and your company grow. After all, reading is a common habit among successful people.
And the fact that they’re free?
C’mon, why say no?
The secret to these books is that all you’ve got to do is say yes.
So what are you waiting for? Say yes!
Just say yes!
Frequently Asked Questions Expert Secrets Book Cover
Q: Is there an audiobook version of these books?
A: Yes, if you like listening to books rather than reading, there are audiobook versions available for all three titles.
Q: These books are free?
A: Yes, you can avail of them for free through the ClickFunnels EcoSystem.
Q: Can I get copies of the book even outside of ClickFunnels?
A: Yes, the books are available online at Amazon as physical copies and digital copies for your Kindle. Expert Secrets Book Cover
Click below to get your free copies now!