ClickFunnels is one of the most popular sales funnel builders out there with more than a hundred thousand users. And among the driving forces of their success is its founder, Russel Brunson. A marketing guru and maestro, he took ClickFunnels not from 0 to a hundred, but from 0 to a hundred thousand.
All in 3 years, without venture capital backing him up.
That is not just impressive. That’s insane.
So now, aside from creating the platform which could help set you and your business up for success (as the best tools often do), ClickFunnels and Russel Brunson is providing consumers a little something extra. Aside from founding ClickFunnels, Russel Brunson is also an author, and now he’s giving out some of his books, each with a different slant and focus, free through the ClickFunnels ecosystem.
Are they worth your time and energy? Are they the real deal, or just extra fluff being offered by ClickFunnels because it’s convenient.
When time is money, let’s see if they are truly worth it!
Dotcom Secrets Expert Secrets Master Class
Every company grows differently.
There are an infinite number of variables at play, from chosen businesses, products, societal context, timing, people, good leadership and, as much as we hate to admit it, luck.
But that’s not to say there aren’t tips and tricks you can use to help you and your company grow! And in this instance, grow specifically online. Dotcom Secrets by Russel Brunson was released in 2015 as your “Underground Playbook for Growing Your Company Online.”
It contains a step-by-step process that readers can take, especially those who are new to online marketing, in order to move their companies forward.
There are five sections to the book. We’ll briefly go through some of what they’re about, explaining a few of the concepts it tackles, without spoiling too much.
Section One is all about Ladders and Funnels, wherein he introduces the important idea of the concept ladder. Here he talks about how of course you would like to sell the best products at the best prices to your clients. But if you’re new, will they buy from you? Will they trust you enough to do so?
That’s where the value ladder comes in. He talks about the idea of offering something that people want, better even if it’s something that they need, at a price point that will get them opening their wallet. It’s essentially value for money, to earn trust in your business and brand, slowly leading them up the”ladder” to your other higher valued and priced products.
And that’s where Sales Funnels come in, and consequently this section transforms into a kind of snapshot of everything else the book has to offer.
The next section is about the communication funnel, and about how you have to make something called an Attractive Character — an online persona that will attract people to you and your brand.
Kind of the same way when you think about Marvel Comics, you think Stan Lee or if you think about Apple, you think Steve Jobs. Who do you want people to think of, associate with, and empathize with when it comes to your brand?
Who’s the face of your business?
After teaching you the way to do that, the next half of the chapter talks about some successful email marketing practices you can perform.
The first is the Soap Opera Sequence, which is supposed to join and endear your potential consumers to the character or persona you have created. The following is the Daily Seinfeld Sequence, which will be for maintaining your previously established relationships.
Section three, Funnelology, delves into the fundamentals of funnels, how they operate and how they can be successful. Section four, which is called Funnels and Scripts, further expands the ideas of the third section, delving deeper into how to make a successful funnel, and the psychology behind them. He uses his own experiences here, rather than just talking about theory, and it is a really useful point of reference and learning tool.
And finally, the fifth section takes all you’ve learned, demonstrates how to channel it all and translate it into real world success together with ClickFunnels.
So was it worth the read?
Yes. It’s easy to understand, divided correctly, and, especially Section Four, actually gives you the knowledge you need to grow. This book gives you a lot to consider and draw from, acting as a kind of spell book you will have to cast a spell so you can work some magic on your own business.
Expert Secrets Expert Secrets Master Class
The next Russel Brunson book we’re going to cover is Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay For Your Advice.
Dotcom secrets helps you create a framework for your business, to get out there and communicate with people and to turn that into sales and growth. Expert Secrets, though it can be consumed by itself, actually works hand-in-hand with that to help you craft your message.
The first book tells you how to talk and get your message out there like a boss, to get on a stage. Expert secret helps your say the right thing when you’re finally up there.
This book wants to help you tell your audience that your product is the product they need in their life.
The books is divided into five sections that, once again, we’ll only tackle briefly so we won’t spoil what you can find inside.
The first section is called Creating Your Mass Movement, which talks about three important concepts. 1) the Charismatic Leader and how you do not have to be born . You can be one. And one important part of that is finding the right audience. 2) The Cause, which is basically getting people onboard with what you are all about. And 3) The New Opportunity — that talks about how to get people to choose you over the other brands out there.
The next section is named Creating Belief. It’s all about the notion of culture. People don’t only want to buy a product, they wish to find out what it stands for, what it’s about, and what the idea it stands for is. Just look at Apple, and what they stand for. They’re not just devices, phones and gadgets, they’re Apple.
Next up is Moral Obligation. It covers the concept that if you know something is good or good, shouldn’t you share that with others? Aren’t you obligated to do so? This section concentrates on making sales, helping people fulfill a need your product can achieve for them, and making sure they understand that.
The fourth section is all about Funnels. It makes it possible to make the act of purchasing for your clients, simple and easy. If your prospective consumer is confused on how to make a purchase, more often than not, they’d just turn away if it gets too frustrating. This section incorporates everything you’ve learned so far into real sales by creating opportunities for your followers.
And finally, the fifth section is all about What’s Next. This section is the culmination of everything as it teaches you how you can Fill Your Funnels, maximizing the audience you have cultivated and captured.
Even if this book is years old, the human mind and how people think don’t change. And the fact that this book covers those principles, dishing out strong core concepts you’ll be able to adapt to changing times and technology, makes this extremely worth the read.
Expert Secrets Master Class
The third, and latest, of his books is Traffic Secrets.
You have the framework with dotcom secrets, you have the carefully crafted message via Expert Secrets, and now you have the knowledge to get people to patronize and proliferate your business via Traffic Secrets.
Here Russel Brunson shares how to get more traffic into your funnels.
This time, the book is divided into three sections.
The first section is all about your Dream Customer. It’s all about who your Dream Customer is, where he or she is hiding online, and how to get them. It really delves into finding the ideal audience for your products and how you can turn that into traffic for your business online.
The second section is about Filling Your Funnel. Here you get secrets like how to get free traffic from other people’s platforms, the way to make your marketing more consistent, how to use Google better so that your clients can find you and a 6-Step guide on how to create incredible content. It is all there, and that’s just about half of it.
And finally the third section is all about Growth Hacking. Here you can learn things like what the”hub” style landing page PR agencies use and ways to use it, strategies for tapping into people’s distribution channels and a 5-step game strategy to construct an army of marketers who’ll use their own money to advertise your products.
And honestly, we’ve only barely covered what’s inside these sections.
All in all, Traffic Secrets truly does have lots of Secrets you can use.
Should You Expand Your Library? Expert Secrets Master Class
These three books by Russell Brunson are worth it individually, but do so so well when read together. Yeah, people always appear to approach these kinds of books with a sense of skepticism, but frankly, they’re not dated, they’re well written and easily accessible, and tackle a lot of things that can help you and your company grow. After all, reading is a common habit among successful people.
And the fact that they’re free?
C’mon, why say no?
The secret to these books is that all you’ve got to do is say yes.
So what are you waiting for? Say yes!
Just say yes!
Frequently Asked Questions Expert Secrets Master Class
Q: Is there an audiobook version of these books?
A: Yes, if you prefer listening to books rather than reading, there are audiobook versions available for all three titles.
Q: These books are free of charge?
A: Yes, you can avail of them for free through the ClickFunnels EcoSystem.
Q: Can I get copies of the book even outside of ClickFunnels?
A: Yes, the books are available online at Amazon as physical copies and digital copies for your Kindle. Expert Secrets Master Class
Click below to get your free copies now!