ClickFunnels is among the most popular sales funnel builders out there with over a hundred thousand users. And among the driving forces of their success is its founder, Russel Brunson. A marketing guru and maestro, he took ClickFunnels not from 0 to a hundred, but from 0 to a hundred thousand.
All in 3 years, without venture capital backing him up.
That is not just impressive. That’s insane.
So now, aside from creating the platform which can help set you and your company up for success (as the best tools often do), ClickFunnels and Russel Brunson is giving users a little something extra. Aside from founding ClickFunnels, Russel Brunson is also an author, and now he’s giving out some of his books, each with a different slant and focus, free through the ClickFunnels ecosystem.
Are they worth your time and energy? Are they the real deal, or just extra fluff being offered by ClickFunnels because it’s convenient.
When time is money, let us see if they’re truly worth it!
Dotcom Secrets Jeff Walker Expert Secrets
Every business grows differently.
There are an infinite number of variables at play, from chosen businesses, products, societal context, timing, people, good leadership and, as much as we hate to admit it, luck.
But that’s not to say there are not any tips and tricks you can employ to help you and your company grow! And in this case, grow specifically online. Dotcom Secrets by Russel Brunson was released in 2015 as your “Underground Playbook for Growing Your Company Online.”
It contains a step-by-step process that readers can take, especially people who are new to online marketing, in order to move their businesses forward.
There are five sections to the book. We will briefly go through some of what they are about, explaining a few of the concepts it tackles, without spoiling too much.
Section One is all about Ladders and Funnels, wherein he introduces the important idea of the concept ladder. Here he talks about how of course you would like to market the best products at the best prices to your customers. But if you are new, will they buy from you? Will they trust you enough to do so?
That’s where the value ladder comes in. He talks about the idea of offering something that people want, better even if it’s something that they need, at a price point that’ll get them opening their wallet. It is essentially value for money, to earn trust in your business and brand, slowly leading them up the”ladder” to your other higher valued and priced products.
And that’s where Sales Funnels come in, and thus this section transforms into a kind of snapshot of what else the book has to offer.
The following section is about the communication funnel, and about how you have to make something called an Attractive Character — an online character that will attract people to you and your brand.
Kind of the same way when you think about Marvel Comics, you think Stan Lee or when you think about Apple, you think Steve Jobs. Who do you want people to think of, associate with, and empathize with when it comes to your brand?
Who is the face of your organization?
After teaching you how to do that, the next half of this chapter talks about some effective email marketing practices you can do.
The first is the Soap Opera Sequence, which is supposed to join and endear your potential consumers to the character or persona you’ve created. The following is the Daily Seinfeld Sequence, which will be for keeping your previously established relationships.
Section three, Funnelology, delves into the fundamentals of funnels, how they work and how they can be successful. Section four, which is called Funnels and Scripts, further expands the ideas of the third section, delving deeper into how to make a successful funnel, and the psychology behind them. He uses his own experiences here, as opposed to just talking about theory, and it’s a really useful point of reference and learning tool.
And finally, the fifth section takes everything you’ve learned, demonstrates how you can channel it all and translate it into real world success together with ClickFunnels.
So was it worth the read?
Yes. It’s easy to understand, divided properly, and, especially Section Four, actually gives you the knowledge you want to grow. This book gives you a lot to think about and draw from, acting as a sort of spell book you’ll need to cast a spell so that you can work some magic on your own business.
Expert Secrets Jeff Walker Expert Secrets
The following Russel Brunson book we are going to cover is Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay For Your Advice.
Dotcom secrets makes it possible to create a framework for your business, to get out there and communicate with people and to turn that into growth and sales. Expert Secrets, though it can be consumed alone, actually works hand-in-hand with that to help you craft your message.
The first book tells you how you can talk and get your message out there like a boss, to get on a stage. Expert secret helps your say the ideal thing when you are finally up there.
This book wants to help you tell your audience that your product is the product they need in their life.
The books is divided into five sections which, once more, we’ll only tackle briefly so we won’t spoil what you can find inside.
The first section is called Creating Your Mass Movement, which speaks about three important concepts. 1) the Charismatic Leader and the way you do not have to be born . You can be one. And one important part of that is finding the right audience. 2) The Cause, which is basically getting people onboard with what you are all about. And 3) The New Opportunity — which talks about getting people to choose you over the other brands out there.
The next section is called Creating Belief. It is all about the notion of culture. People don’t want to just buy a product, they want to see exactly what it stands for, what it is about, and what the idea it stands for is. Just look at Apple, and what they stand for. They are not just devices, phones and gadgets, they’re Apple.
Next up is Moral Obligation. It covers the concept that if you know something is good or great, shouldn’t you share that with others? Aren’t you obligated to do so? This section concentrates on making sales, helping people fulfill a need your product can achieve for them, and ensuring they understand that.
The fourth section is about Funnels. It makes it possible to make the act of buying for your clients, simple and easy. If your potential consumer is confused about how to make a purchase, more often than not, they’d just turn away if it gets too frustrating. This section incorporates everything you’ve learned so far into tangible sales by generating opportunities for your followers.
And finally, the fifth section is about What’s Next. This section is the culmination of everything as it teaches you how to Fill Your Funnels, maximizing the audience you have cultivated and captured.
Even if this book is years old, the human mind and how people think don’t change. And the fact that this book covers those fundamentals, dishing out powerful core concepts you’ll be able to adapt to changing times and technology, makes this extremely worth the read.
Jeff Walker Expert Secrets
The third, and latest, of his books is Traffic Secrets.
You have the framework with dotcom secrets, you’ve got the carefully crafted message through Expert Secrets, and now you have the knowledge to get people to patronize and proliferate your business via Traffic Secrets.
Here Russel Brunson shares how to get more traffic into your funnels.
This time, the book is divided into three sections.
The first section is about your Dream Customer. It is all about who your Dream Customer is, where he or she’s hiding online, and how to get them. It really delves into finding the right audience for your products and ways to turn that into traffic for your business online.
The second section is about Filling Your Funnel. Here you get secrets like how to get free traffic from other people’s platforms, how to make your marketing more consistent, the way to use Google better so that your customers can find you and even a 6-Step guide on how best to create incredible content. It is all there, and that is just about half of it.
And finally the third section is about Growth Hacking. Here you can learn things like what the”hub” style landing page PR agencies use and how you can use it, strategies for tapping into people’s distribution channels and a 5-step game plan to construct an army of marketers who’ll use their own money to promote your products.
And honestly, we’ve only barely covered what’s inside these sections.
All in all, Traffic Secrets really does have a lot of Secrets you can use.
Should You Expand Your Library? Jeff Walker Expert Secrets
These three books by Russell Brunson are worth it individually, but do so so well when read together. Yeah, people always seem to approach these kinds of books with a sense of skepticism, but frankly, they are not dated, they’re well written and easily accessible, and handle a great deal of things that can help you and your company grow. After all, reading is a common habit among successful people.
And the fact that they’re free?
C’mon, why say no?
The secret to these books is that all you’ve got to do is say yes.
So what are you waiting for? Say yes!
Just say yes!
Frequently Asked Questions Jeff Walker Expert Secrets
Q: Is there an audiobook version of these books?
A: Yes, if you like listening to books rather than reading, there are audiobook versions available for all three books.
Q: These books are free?
A: Yes, you can avail of them for free through the ClickFunnels EcoSystem.
Q: Can I get copies of the book outside of ClickFunnels?
A: Yes, the books are available online at Amazon as physical copies and digital copies for your Kindle. Jeff Walker Expert Secrets
Click below to get your free copies now!