ClickFunnels is one of the most popular sales funnel builders out there with over a hundred thousand users. And one of the driving forces of their success is its founder, Russel Brunson. A marketing guru and maestro, he took ClickFunnels not from 0 to a hundred, but from 0 to a hundred thousand.
All in 3 years, without venture capital backing him up.
That is not just impressive. That’s insane.
So now, aside from creating the platform which could help set you and your company up for success (as the best tools often do), ClickFunnels and Russel Brunson is providing users a little something extra. Apart from founding ClickFunnels, Russel Brunson is also an author, and now he’s giving out a few of his books, each with a different slant and focus, free through the ClickFunnels ecosystem.
Are they worth your time and effort? Are they the real deal, or just extra fluff being offered by ClickFunnels because it’s convenient.
When time is money, let us see if they’re truly worth it!
Dotcom Secrets Russells Expert Secrets
Every company grows differently.
There are an infinite number of variables at play, from chosen industries, products, societal context, timing, people, fantastic leadership and, as much as we hate to admit it, luck.
But that is not to say there aren’t tips and tricks you can use to help you and your business grow! And in this instance, grow specifically online. Dotcom Secrets by Russel Brunson was released in 2015 as your “Underground Playbook for Growing Your Company Online.”
It contains a step-by-step process that readers can take, especially those who are new to online marketing, to be able to move their companies forward.
There are five sections to the book. We will briefly go through some of what they’re about, explaining a few of the concepts it tackles, without spoiling too much.
Section One is about Ladders and Funnels, wherein he introduces the important idea of the concept ladder. He talks about how of course you want to sell the best products at the best prices to your clients. But if you’re new, will they buy from you? Will they trust you enough to do so?
That is where the value ladder comes in. He talks about the idea of offering something that people want, better even if it’s something that they need, at a price point that’ll get them opening their wallet. It is basically value for money, to earn trust in your business and brand, gradually leading them up the”ladder” to your other higher valued and priced products.
And that’s where Sales Funnels come in, and consequently this section transforms into a kind of snapshot of what else the book offers.
The next section is about the communication funnel, and about how you have to create something called an Attractive Character — an online character that will attract people to you and your brand.
Kind of the same way when you think about Marvel Comics, you think Stan Lee or when you think about Apple, you think Steve Jobs. Who do you want people to think of, associate with, and empathize with when it comes to your brand?
Who is the face of your business?
After teaching you how you can do that, the next half of the chapter talks about some successful email marketing practices you can do.
The first is the Soap Opera Sequence, which is supposed to connect and endear your potential consumers to the character or persona you’ve created. The following is the Daily Seinfeld Sequence, which will be for keeping your already established relationships.
Section three, Funnelology, delves into the fundamentals of funnels, how they work and how they can be successful. Section four, which is called Funnels and Scripts, further expands the ideas of the third section, delving deeper into how to make a successful funnel, and the psychology behind them. He uses his own experiences here, rather than just talking about concept, and it’s a really useful point of reference and learning tool.
And finally, the fifth section takes all you’ve learned, shows you how to channel it all and translate it into real world success together with ClickFunnels.
So was it worth the read?
Yes. It’s easy to understand, divided properly, and, especially Section Four, really provides you the knowledge you want to grow. This book gives you a lot to think about and draw from, acting as a sort of spell book you’ll have to cast a spell so you can work some magic on your own business.
Expert Secrets Russells Expert Secrets
The following Russel Brunson book we’re going to cover is Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay For Your Advice.
Dotcom secrets makes it possible to create a framework for your business, to get out there and communicate with people and to turn that into sales and growth. Expert Secrets, though it can be consumed by itself, actually works hand-in-hand with that to help you craft your message.
The first book tells you how you can speak and get your message out there like a boss, to get on a stage. Expert secret helps your say the right thing when you are finally up there.
This book wants to help you inform your audience that your product is the product they need in their life.
The books is divided into five sections which, once again, we will only tackle briefly so we won’t spoil what you can learn inside.
The first section is called Creating Your Mass Movement, which talks about three major concepts. 1) the Charismatic Leader and how you do not have to be born . You can be one. And one important part of that is finding the right audience. 2) The Cause, which is basically getting people onboard with what you’re all about. And 3) The New Opportunity — which talks about getting people to choose you over the other brands on the market.
The next section is called Creating Belief. It’s all about the notion of culture. People don’t want to just buy a product, they wish to see exactly what it stands for, what it is about, and what the idea it stands for is. Just look at Apple, and what they stand for. They are not just devices, gadgets and phones, they’re Apple.
Next up is Moral Obligation. It covers the idea that if you know something is good or good, shouldn’t you share that with others? Aren’t you obligated to do so? This section concentrates on making sales, helping people fulfill a demand your product can achieve for them, and making sure they understand that.
The fourth section is all about Funnels. It makes it possible to make the act of purchasing for your customers, simple and easy. If your potential consumer is confused on how to make a purchase, more often than not, they would just turn away if it gets too frustrating. This section incorporates everything you’ve learned so far into tangible sales by creating opportunities for your followers.
And finally, the fifth section is all about What’s Next. This section is the culmination of everything as it teaches you how you can Fill Your Funnels, maximizing the audience you have cultivated and captured.
Even if this book is years old, the human mind and the way people think do not change. And the fact that this book covers those fundamentals, dishing out strong core concepts you can adapt to changing times and technology, makes this extremely worth the read.
Russells Expert Secrets
The third, and latest, of his books is Traffic Secrets.
You have the framework with dotcom secrets, you’ve got the carefully crafted message via Expert Secrets, and now you have the knowledge to get people to patronize and proliferate your business via Traffic Secrets.
Here Russel Brunson shares how to get more traffic into your funnels.
This time, the book is divided into three sections.
The first section is all about your Dream Customer. It is all about who your Dream Customer is, where he or she is hiding online, and how to get them. It really delves into finding the ideal audience for your products and ways to turn that into traffic for your business online.
The next section is about Filling Your Funnel. Here you get secrets like how to get free traffic from other people’s platforms, the way to make your advertising more consistent, how to use Google better so that your customers can find you and even a 6-Step guide on how to create incredible content. It is all there, and that is just about half of it.
And finally the third section is all about Growth Hacking. Here you can find out things like what the”hub” style landing page PR agencies use and how you can use it, strategies for tapping into people’s distribution channels and a 5-step game strategy to build an army of marketers who’ll use their own money to promote your products.
And honestly, we’ve only barely covered what’s inside these sections.
In general, Traffic Secrets really does have lots of Secrets you can use.
Should You Expand Your Library? Russells Expert Secrets
These 3 books by Russell Brunson are worthwhile individually, but do so so well when read together. Yeah, people always seem to approach these kinds of books with a sense of skepticism, but frankly, they are not dated, they’re well written and easily accessible, and handle a lot of things that will help you and your company grow. After all, reading is a common habit among successful people.
And the fact that they’re free?
C’mon, why say no?
The secret to these books is that all you have to do is say yes.
So what are you waiting for? Say yes!
Just say yes!
Frequently Asked Questions Russells Expert Secrets
Q: Is there an audiobook version of these books?
A: Yes, if you prefer listening to books rather than reading, there are audiobook versions available for all three titles.
Q: These books are free?
A: Yes, you can avail of them for free through the ClickFunnels EcoSystem.
Q: Can I get copies of the book outside of ClickFunnels?
A: Yes you can, the books are available online at Amazon as physical copies and digital copies for your Kindle. Russells Expert Secrets
Click below to get your free copies now!